The date has finally been revealed for Football Special’s launch in 200 Lidl stores across Ireland.
And it’s just a month away!
19th September will be the day that the famous Donegal soft drinks land on Lidl shelves.
Football Special lovers have been eagerly awaiting the launch since it was revealed that McDaid’s were getting a ‘Kickstart’ from Lidl after winning a place on the retailer’s coveted Kickstart Supplier Development Programme.
The programme gives small and medium Irish producers the opportunity to supply their produce to over 200 Lidl stores nationwide.
“We’re really grateful to Lidl for this amazing opportunity and can’t wait to share Donegal’s best kept secret with the rest of Ireland,” said McDaid’s.
“Find 1lt bottles of Football Special, Exotic Pineapple and American Cream Soda in Lidl stores across Ireland from September 19th!”
Since the 1940s, McDaids of Ramelton, the family behind Football Special, has been developing soft drinks to go with any occasion. The soft drinks are made from their original recipes from the 1940s and 1950s and contain no artificial sweeteners.
Now run by Seamus McDaid, this fourth-generation family soft drinks business blends nostalgia, flavour, and colour with Donegal’s free spirit to create a legendary Donegal brand. Over the years, Seamus McDaid and his team have worked closely with the Local Enterprise Office in Donegal.
Since its launch in 2016, Lidl has invested €30 million in supporting over 250 Irish businesses through the Kickstart programme.