Hollywood glamour met Irish charm today as celebrities and locals gathered for the grand opening of The Muff Liquor Company’s new €1 million Brand Home.
The launch had star investors “Gladiator” actor Russell Crowe, Irish singer Ronan Keating, and presenter Ryan Tubridy adding a touch of celebrity excitement. The company’s impressive list of backers also includes popstar Ed Sheeran and comedian Jimmy Carr.
Ever since it began, CEO Laura Bonner’s dream was to have a base in Donegal which would employ locally.
Bonner commented that the ‘Muff Men’ have been a massive support to the recent growth of the brand: “Having them believing in what we believe in really helps. They are great people and I am over the moon, very overwhelmed and extremely proud,” she said.
The Muff Liquor Company recently secured a major win with a US distribution agreement, bringing their award-winning Muff Irish whiskey, vodka, and gin to American shelves. To meet this demand, the company confirmed that an initial shipment of 30,000 cases was destined for the US market.
Catch up on the Muff action in this picture special below, with photos by North West Newspix:
Russell Crowe, Ronan Keating and Ryan Tubridy with Muff Liquor MD Laura Bonner at the opening the new headquarters in Muff, Co. Donegal. (North West Newspix)
Ryan Tubridy (North West Newspix)
Russell Crowe, Ronan Keating and Ryan Tubridy with Muff Whiskey at the opening the new headquarters in Muff, Co. Donegal. (North West Newspix)
Russell Crowe with Muff Liquor CEO Laura Bonner at the opening the new headquarters in Muff, Co. Donegal. (North West Newspix)
Russell Crowe, with Jason Quigley at the opening the new headquarters of Muff Liquor Company in Muff, Co. Donegal. (North West Newspix)
The Muff Liquor Company founders and partners (North West Newspix)
Jason Quigley and April Quigley (North West Newspix)
Russell Crowe checks out the visitor centre with Ryan Tubridy. (North West Newspix)