The Donegal Town Credit Union is inviting applications for the position of Marketing & Business Development Officer.
The Marketing & Business Development Officer (MBDO) will report directly to the CEO. The MBDO will be responsible for marketing Donegal Town Credit Union(DTCU) services to its members and potential members, ensuring the credit unions profile within the community remains strong and its reach throughout its common bond across individuals, community bodies, schools’ clubs, and employers etc. and across all demographics, is thorough.
The role includes driving business within the Credit Union, particularly around lending products and services and memberships.
Key Responsibilities:
- Design and implement the sales & marketing strategy in line with the Strategic Plan.
- Together with the CEO, Operations Manager and Lending Manager, agree on practical growth targets for the lending function and with member service officers for other non-interest income revenue-generating services, in line with evolving business goals.
- Management of all Credit Union events, including car draw, art competition, and schools quiz .
- Together with the CEO and CFO, develop a detailed and costed annual marketing plan, itemized month on month across all relevant media channels.
- Continually assess products and bundles that will provide the best value to specific demographics and market segments within the common bond area.
- Together with the CEO, manage all external PR related activities and communications to ensure consistency of message throughout. This may involve for example radio interviews and making presentations to groups on an internal and external basis.
- Develop a monitoring tool that measures the effectiveness of marketing initiatives ongoing across channels and spend.
- Management and updating of advertising screens ensuring content is relevant and current.
- Work with both the lending and operations team to assess and enhance the member experience.
- To participate in meetings and projects as assigned by the CEO.
- Ensure compliance with all legislation, regulations, and guidance including Advertising Law, Data Protection and employment etc.
- The BDMO will have to be very flexible with their time. The BDMO will need to attend both DTCU and non-DTCU events to promote DTCU such as wedding fairs, and other events which run in the evening or weekends.
Required Experience and Qualifications:
- Dynamic, creative and self-motivated individual
- Capable of working independently to identify and research opportunities to be presented to the CEO and management team for assessment
- Ability to convert creative ideas into effective marketing messages both in terms of design and language
- Knowledge of social media advertising and business profile building
- Knowledge of direct digital advertising. E.g. Google Adwords etc.
- Good communication and interpersonal skills
- Good Microsoft Office skills
- Excellent organisational skills, with proven ability to prioritise work and meet targets and deadlines
- Marketing qualification is desirable but not a requirement
This position is a full-time contract with a probationary period of 6 months applying. The position responsibilities will, from time to time, demand working outside office hours and duties in locations other than Donegal Town Credit Union offices.
Applicants should state clearly the position they are applying for by quoting the reference BDMO 001
Applications including CV by email only addressed to office@donegaltowncu.ie
Applications close, Wednesday 14th February 2024.
Short listing may apply and assessment will be done on the basis of the information provided in the application
Donegal Town Credit Union Ltd is an Equal Opportunities Employer
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