Donegal has it all… but don’t be telling EVERYONE!
That’s the cheeky new approach by Donegal County Council and Donegal Tourism as they launch a campaign showcasing Donegal as a true hidden treasure.
Donegal – It’s Ours/It’s Yours stars Downings TikTokker Eric Roberts, who leads the charge in a mission to keep this stunning county a secret.
Our scenic airport, golf links, natural beauty, food and craic are there to be discovered by those who dare to go off the beaten track.
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The campaign is a celebration of the county’s unique charm and beauty, inviting visitors to explore and enjoy all that Donegal has to offer. With a unique adventure hiding around every corner, Donegal is a destination that truly has something for everyone.
Spanning digital, PR, social, and VOD channels, the campaign is set to reach a vast audience of potential visitors seeking an unforgettable experience in Ireland. From its breathtaking, ever-changing natural beauty to its rich cultural heritage, the county is a fantastic place to visit at any time of year, offering an unforgettable experience with each changing season.
Eric Roberts stars in Donegal – It’s Ours/It’s Yours
Cathaoirleach of Donegal County Council, Martin Harley, commented at the launch of the campaign on Friday in Rockhill House and said: “This campaign’s launch is an exciting opportunity to showcase the wonders of Donegal to Ireland and the world. Donegal is a gem worth discovering, and this campaign is anticipated to inspire visitors to come and see for themselves. Donegal is a source of pride and joy for all of us in the county, and it’s more than ready to be shared.”
Chair of Donegal Tourism CLG and Chief Executive of Donegal County Council, John G. McLaughlin remarked: “The launch of this campaign marks the beginning of a shoulder season promotion for Donegal’s tourism industry. Tourism has been acknowledged as being one of Donegal’s most important industries; it touches every sector and fuels all parts of our economy. I would encourage all tourism businesses to get on board this campaign, raise your business profile within the visitor market and shine a light on Donegal this Autumn.”
For more information about the campaign and to discover the secrets of Donegal, visit the official website here.
Eric Roberts, TiKTok sensation with tourism providers at the launch of Donegal County Council and Donegal Tourism new cross-channel campaign “Donegal – It’s ours/It’s Yours” marketing Donegal as one of Irelands best-kept secrets. From left are Juno Griffen (Wild & Free), James Doherty and Moira Doherty (Ardara Distillery), Catherine NiGrianna (Croithli Distillery), Roisin Rice and Mary Cassidy (Sliabh Liag Visitor Centre) and Diane Cannon (Fanad Lighthouse). Photo Clive Wasson
TikTok Sensation Eric Roberts with his parents at the launch of Donegal County Council Donegal tourism new cross-channel campaign “Donegal – It’s Ours/It’s Yours” marketing Donegal as one of Irelands best-kept secrets. Photo Clive Wasson
Roisin Rice and Mary Cassidy (Sliabh Liag Visitor Centre) at the launch of Donegal County Council and Donegal Tourism new cross-channel campaign “Donegal – It’s Ours/It’s Yours” marketing Donegal as one of Irelands best-kept secrets. Photo Clive Wasson
Sarah Nolan, (A/Head of Tourism) and Eric Roberts at the launch of Donegal County Council and Donegal Tourism new cross-channel campaign “Donegal – It’s Ours/It’s Yours” marketing Donegal as one of Irelands best-kept secrets. Photo Clive Wasson
James Doherty (Ardara Distillery) at the launch of Donegal County Council and Donegal Tourism new cross-channel campaign “Donegal – It’s Ours/It’s Yours” marketing Donegal as one of Irelands best-kept secrets. Photo Clive Wasson
John Molloy (Rockhill House), An Cathaoirleach Cllr Martin Harley, and Cllr Michael McMachon at the launch of Donegal County Council and Donegal Tourism new cross-channel campaign “Donegal – It’s Ours/It’s Yours” marketing Donegal as one of Irelands best-kept secrets. Photo Clive Wasson