Letterkenny presenter Caoimhe Ní Chathail and South Armagh native Proinsias Ó Coinn are on a mission to get us thinking differently about our wardrobes.
Éadaí SOS is back for a new second series with presenters Caoimhe and Proinsias challenging four clothing-obsessed fashionistas to alter their fashion habits and embrace a more sustainable way of enjoying their passion for fashion.
The new four-part series, made by Waddell Media for BBC Gaeilge and TG4 with support from Northern Ireland Screen’s Irish Language Broadcast Fund, starts on Monday 26 June at 10pm on BBC iPlayer and BBC Two Northern Ireland – with the full series available to watch on BBC iPlayer from then.
Caoimhe starts with a visit to the home of each of our self-confessed shopaholics, where it’s easy to see the scale of the problem. With her team of helpers, they confiscate their clothes for further analysis, leaving the contributor with just 15 items of clothing to wear for a fortnight – including work clothes and shoes. And to make things that little bit more challenging, they’re also on a shopping ban.
Back in The Loft, Proinsias provides an insight into how many items of clothing the contributors have and shares the shocking statistics about how infrequently many of the items of clothing are worn, with some never worn at all!
But support is on hand with a team of experts including fashion psychologist, Dr Dion Terrelonge, seamstress, Bronagh Crothers and costume designer, Moya Doogan. They set about showing the shopaholics ways that they can alter their habits and adopt sustainable fashion and how to reuse and recycle what’s in their wardrobes without sacrificing their individual style.
The full series will be available on BBC iPlayer from Monday 26 June with the first episode on BBC Two Northern Ireland at 10pm.
Each episode features a lover of fast fashion with an overflowing wardrobe and a tendency to splash the cash on outfits for every occasion – with no consideration for the consequences to the planet.