Photo: Dolphins, Malin Head. Gareth Wray Photography
Tourism Ireland has launched a new €580,000 campaign to promote Donegal and Derry to potential visitors from Great Britain.
The nine-week campaign includes eye-catching digital ads in London’s Waterloo station, as well as at busy roadside locations in London, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh – with the slogan “two unique places, one amazing holiday”.
The campaign is expected to reach at least 6.8 million people in the all-important Great Britain market.
Watch the promo video here:
Judith Cassidy, Tourism Ireland’s Deputy Head of Great Britain, said: “We are rolling out a new campaign – developed in partnership with Fáilte Ireland, Tourism NI, Donegal County Council, Visit Derry and Derry and Strabane District Council – to promote Donegal and Derry in the all-important Great Britain market. It will run for nine weeks and will reach around 6.8 million people, or potential visitors for the North-West.”
Digital ads promoting Donegal and Derry in Canary Wharf, London.
