Three popular tourist attractions in Donegal will be showcased to the nation this weekend in a new Irish travel series.
Are We There Yet? on Virgin Media One aims to drive domestic tourism with a fun look at things to do and see across the island.
The six-part series begins in Donegal this Sunday, 10th April at 6pm.
Presenters and married couple Jon Slattery and Ciara Whelan, from The Holiday Show, will be accompanied by their three daughters on adventures to the Fairy Bridges of Bundoran, Glenveagh National Park, and the unique accommodation at Fanad Lighthouse.
The domestic market will be key to the recovery of the sector this year and @Failte_Ireland‘s collaboration with @VirginMedia_TV on a new six-part domestic travel series ‘Are We There Yet?’ will help to continue drive domestic demand. https://t.co/3COvtfuI4u#KeepDiscovering pic.twitter.com/BZPfs4sE27
— Fáilte Ireland (@Failte_Ireland) April 7, 2022
The second episode, airing 17th April, will also head to Donegal for a glimpse at the family fun to be had at Lurgybrack Open Farm outside Letterkenny, Slieve League Cliffs and the spa, golf and kayaking to be enjoyed from Redcastle Hotel in Inishowen.
‘Are We There Yet?’ builds on Fáilte Ireland’s current ‘Keep Discovering’ domestic marketing campaign. Narrated by actress Pauline McGlynn, the show will air every Sunday for six weeks at 6pm on Virgin Media One, kicking off this Sunday April 10th, showcasing Donegal and Kildare.
Niall Tracey, Director of Marketing at Fáilte Ireland said: “The ‘Are We There Yet?’ series is a fantastic collaboration with Virgin Media to encourage families to take breaks at home this year. The domestic market will be key to the recovery of the sector this year and Fáilte Ireland is continuing to drive domestic demand as it plans a doubling of the domestic marketing investment to drive short breaks year-round through its Keep Discovering advertising campaign. The show complements the campaign perfectly and will showcase destinations and tourism businesses across Ireland that appeal to all and will remind more Irish people to discover the joy of holidaying at home.”
Patrick Kinsella, Head of AFC Virgin Media Television commented: “‘Are We There Yet’ is the result of a collaboration between Failte Ireland and Virgin Media Television in the Advertiser Funded Content space. AFC has the unique advantage of allowing a brand to engage with its target audience through the production and values of the show. The programme follows Jon and Ciara with their three children on a road trip across Ireland as they discover all that there is to see and experience around the country. ‘Are We There Yet’ delivers on the current marketing campaign for Failte Ireland while at the same time giving VMTV wonderful new Irish content for its viewers.”
