Ireland’s only theme park is to undergo a rebrand this year as Tayto announces an end to its sponsorship deal.
The award-winning theme park in Meath will have a new name and identity from January 2023.
It comes after Tayto Snacks announced that the title sponsorship for the beloved attraction will come to an end after 12 years.
The new name will be a reflection of the exciting rides, attractions and zoo that are coming over the next few years.
Speaking on the announcement, Founder of Tayto Park, Raymond Coyle said, “I am delighted to have aligned with one of the most iconic Irish brands, so successfully, for over a decade. Our partnership with Tayto Snacks has helped to create one of Ireland’s most popular tourist attractions in little over 12 years. We have decided that in order to expand and meet our ambitious targets for the park, now is the opportune time to rename the park to better reflect the exciting rides, attractions and zoo that are coming over the next few years.
“We now look forward to a new and exciting chapter for the park, with many new developments planned, including an investment of €30 million over the next 2 years. On behalf of myself and my team I would like to thank the management of Tayto Snacks for its belief in our vision. It has been a very special partnership and we look forward to the year ahead and indeed continuing our journey and close relationship with Tayto Snacks’’.
