Presenters from six of America’s most popular radio stations have been visiting Donegal and the Wild Atlantic Way on an action-packed programme to promote tourism.
The hosts, who are guests of Tourism Ireland and Fáilte Ireland, have a combined audience of some 16 million listeners.
That huge audience – or potential US holidaymakers for Ireland – have been keeping up with the radio presenters’ travels here via social media.
The radio presenters’ adventurous programme included a tour of Donegal Castle, a guided walk at Slieve League with Paddy Clarke, as well as a visit to the Glencolmcille Folk Village. They stayed in Lough Eske Castle.
Each of the presenters has been conducting interviews throughout the visit with local tourism operators and personalities. The various interviews will air to some 16 million Americans later this month.
Tour guide Barbara Hunter (left), with US radio presenters, during their fact-finding visit to Ireland.
Alison Metcalfe, Tourism Ireland’s Head of North America and Australia, said: “We were delighted to invite these radio presenters to visit Donegal and Ireland. Their interviews will be heard by around 16 million people across the US – helping us to spread the word among American travellers about the many things to see and do on a vacation in Ireland. Visits like this are an invaluable part of Tourism Ireland’s overall promotional programme, delivering positive exposure for Donegal and Ireland through the American media.
“Tourism Ireland has prioritised North America as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. In 2019, Tourism Ireland aims to surpass the record-breaking performance of 2018 and to grow revenue from North American visitors by +8% to €1.99 billion, generated by 2.17 million visitors.”
Tags: