Millions of people all over the world have been finding out about Donegal’s hidden beauty spots through a unique Wild Atlantic Way tourism campaign that involved local people sharing their favourite places online.
The ‘Call of the Wild’ online tourism campaign showcased photos of top locations that people love to visit in their home county.
Over the last three months of 2018, the slideshow videos were shared all over social media and were viewed a massive 13.8 million times in Ireland’s top tourism markets.
The campaign – which kicked off in October and came to an end in December – showcased north and south Donegal and the Wild Atlantic Way to potential visitors in the US, Britain, Germany, France, Australia, the Nordic countries, India and New Zealand.
Donegal captain Michael Murphy led the call for his home county, asking people to take photos of life on the Wild Atlantic Way and sharing them with the hashtag #MyWildAtlanticWay.
More than 4,000 uploads of stunning scenery, regional delicacies and local delights were shared nationally during the campaign.
From these, the top submissions from each county featured in a suite of six videos that were launched internationally. Largy Viewpoint, Marble Hill, Muckross Point, Errigal, Sliabh Liag and Fanad are among the favourite locations shared from Donegal.
Siobhan McManamy, Tourism Ireland’s Director of Markets,said: “We are really pleased with the results of the ‘Callof the Wild’ campaign – with close to 14 million views of the videos by potential visitors around the world. Tourism Ireland was delighted to highlight some of the fantastic hidden gems of Donegal and the Wild Atlantic Way in our top overseas markets, to encourage people everywhere to come and experience the Wild Atlantic Way for themselves in 2019.”
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