Italian commuters have been seeing two Donegal models and the iconic Fanad Lighthouse every day on their journeys through metro stations in Milan.
Letterkenny couple Louisa Harley and Mark Forrester star in Tourism Ireland’s latest advertising campaign for Ireland and Donegal.
The campaign includes around 250 billboard ads on display in metro stations around Milan, which will be seen by an estimated 1.3 million people, as well as digital advertising.
Tourism Ireland Billboard ad in a metro station in Milan.
The aim of the current Italy campaign is to highlight good value Aer Lingus fares from Milan to Dublin and to drive bookings for the coming months.
Louisa and Mark, clients of Karen Gorman Casting Letterkenny, were selected for this photoshoot at Fanad Lighthouse to highlight Donegal’s Wild Atlantic Way. Their fun, adventurous and romantic photos have already featured on the front of a Tourism Ireland magazine.
Fanad Lighthouse. Image: Tourism Ireland
Karen Gorman and the family are delighted with the outcome. Karen said: “We are absolutely ecstatic to receive this fantastic news. Louisa and Mark are parents of three Speech and Drama students, it’s always fantastic to have parents involved in castings too!
“Their job was shot in a number of locations around Donegal which are available to the Tourism sector. We are very grateful to Joan Duffy, Failte Ireland, for giving us this amazing opportunity!”
Fanad Lighthouse. Image: Tourism Ireland
More stardom awaits the students and clients of the Karen Gorman agency, she said:
The Robb Family feature in an Agri Aware advertisement campaign
