Five Irish tourism companies including Donegal Tourism and Donegal Airport joined Tourism Ireland at the Royal Highland Show in Edinburgh this week.
The Royal Highland Show is Scotland’s largest outdoor event, attracting more than 187,000 visitors – or potential holidaymakers for Ireland – over four days, providing an excellent platform to showcase the superb experience on offer here for Scottish holidaymakers.
Sarah Meehan, Donegal Tourism; and Amy Riddell, Tourism Ireland, at the Royal Highland Show in Edinburgh. Picture by Donald MacLeod
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Events like the Royal Highland Show provide us with a wonderful platform to spread the word about the many great experiences that Scottish holidaymakers can enjoy in Donegal and the North West.
“Great Britain is an important market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue.
“Tourism Ireland is undertaking an extensive programme of promotions throughout 2017, to highlight Ireland to British travellers. We continue to monitor developments around Brexit closely, to better understand and plan for its implications on travel.
“Competitiveness and value for money are more important than ever this year, given currency fluctuations and the decline in the value of sterling.”
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