Connacht Gold said today that it is acquiring the Organic For Us brand from Donegal-based The Different Dairy Company.
The company said the announcement further strengthens its consumer food portfolio and follows on from its acquisition earlier this year of Donegal Creameries plc’s milk business.
Connacht Gold said the brand will enable it to reach new markets and consumers in the important organic segment, but it didn’t say how much it paid for the brand.
It said The Different Dairy Company says it will now concentrate on continuing to grow its Rumblers brand in Ireland, as well as its UK businesses, Chef in a Box Ltd and Bio Green Dairy Ltd.
Based at Ireland’s largest organic farm at An Grianan Burt the Organic For Us brand was a gold medal winner at the 2011 Blas na hEireann awards.
“At Connacht Gold we are continuously looking at new ways to innovate and bring new product offerings to our consumers,” said Eoghan Sweeney, general manger of consumer foods at Connacht Gold.
“Organic for Us is a leading supplier of organic milk products in the Irish market and we look forward to working with the brand.”
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