Christmas has arrived early in Donegal with shoppers deciding to plan ahead and spend now, according to Letterkenny Chamber boss Toni Forrester.
Ms Forrester told Donegal Daily that all indications are that the retail sector is ahead of schedule with four weeks left to December 25th.
She said the strength of sterling and the variety of shops in Letterkenny means the town is now attracting by local and cross-border shoppers.
“People have definitely gone out and started early. A lot of people already have their Christmas shopping done.
“That is great news for traders and hopefully people will continue to spend as much as they can.
“We appreciate Christmas is a tough time for many people but any money that is spent locally stays locally because it supports local jobs,” she said.
She added that people no longer need to flock across the border to shop.
And with many shops offering up to €1.29 on sterling, shoppers are now coming from the opposite side of the border.
“That trend has stopped because you have both value and variety now in Letterkenny and other towns across Donegal.
“With the price of fuel, the strength of sterling and the variety here, there is really no need to go across the border,” she said.
The real countdown to Christmas starts this Friday at when Santa arrives in the Cathedral Town for the annual switching on of the Christmas lights from 5pm onwards.
Traders have got into the festive spirit and will be giving out everything form mulled wine to mince pies on the town’s Main Street.
“It’s going to be a great occasion and we’re hoping it will officially kick-off the Christmas cheer,” added Ms Forrester.
And for those of you stuck for s Christmas present idea, there is always the Shop LK voucher scheme which are accepted in dozens of shops across the town.
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