A canny Donegal businessman has launched a ‘Willy Wonka’-style competition by putting a golden ticket for the All-Ireland Final inside a lucky bag for his sweet shop.
Enda Heneghan, who owns Auntie Nellie’s traditional sweet shop in Letterkenny, says the reaction to the idea has been amazing.
Enda has hidden a voucher for the ticket for the Hogan Stand inside a €2 lucky bag at his shop on Main Street.
Now people are coming in off the street in the hope of snapping up one of the hugely-sought after golden tickets.
“We thought that if we put the actual ticket in then people would be able to feel it on the outside of the bag.
“It’s just a small piece of paper telling the lucky winner they will be going to Croke Park to watch Donegal play Mayo in the final.
“The reaction has been great already.
“It’s hard to believe how sought-after the tickets are. I know how Willy Wonka felt now,” he laughed.
And Enda won’t say how many lucky bags there are in the golden ticket hunt in case some wealthy fan decides to snap up the lot and be guaranteed a ticket.
And with just more than 14,000 tickets being officially allocated to Donegal fans, the hunt is on by more than 40,000 fans looking to go to the big game.
Although now happily married and living in Co Donegal, businessman Enda is actually from Ballinrobe, Co Mayo.
“Just please don’t ask me who I will be supporting on the day,” he laughed before even being quizzed about his county loyalty.
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