THE company which is closing Oatfields Sweets is boasting again – how sales of traditional sweets are rocketing.
As Zed Candy pulls the plug on its Letterkenny operation in two weeks time killing off a local tradition forever, it has shared the secret of its success.
There’s a massive demand for old-fashioned sweets.
Unfortunately all of the Oatfield-branded products will be produced in Kettering, England from next month.
Speaking to just-food.com, wealthy Zed co-owner and MD Donal Kavanagh said that he expected the move to generate “significant” cost savings.
Jobs are expected to be created in the UK as a result of increased production, he added.
The English factory will raise its production from 85 tonnes of candy per week to 105 tonnes per week, Kavanagh told the site.
Kavanagh insisted the move was part of Zed’s ongoing expansion efforts. Tilly’s has seen sales increase by 25% over the last 18 months, while the group’s international business has increased revenue by 20% in the same period, he revealed.
“There is a resurgent demand for quality, old-fashioned confectionery,” he commented. “We are growing and driving our business.”
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